Why Page Speed matters

Why page speed matters

Have you ever been to a website that takes forever to load? Remember how frustrating it was to wait, and how quickly you left? In today's fast-paced digital world, page speed is more important than ever. A slow-loading website can harm your business in ways you might not even realize. That's why in this post, we're going to explore why page speed matters, the top benefits of a fast-loading website, and how Webflow hosting on AWS and Fastly CDN can help you achieve that.

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First, let's talk about why page speed matters. Have you ever been to a website that took forever to load? Remember how frustrating it was to wait, and how quickly you left? Your visitors feel the same way. A slow-loading website can be incredibly frustrating for visitors, leading to high bounce rates and decreased engagement. Not to mention that google take page speed into account when ranking websites, so a slow website can harm your search engine visibility. Imagine if Amazon's website took forever to load – do you think they would still be the giant they are today?

The top benefits of a fast-loading website

But, what are the benefits of having a fast-loading website? For starters, improved user experience. When a website loads quickly, visitors are more likely to stay and engage with the content. As a business owner or marketer, think about that if your website loads quickly, it’s like holding open the door for your customers. They’ll appreciate the gesture and be more likely to stick around. Just imagine you’re shopping for a new pair of shoes online. Would you rather wait for the page to load or move on to a faster website?

But, it's not just about user experience, it also increases conversions. Fast-loading websites are more likely to convert visitors into customers. Just think about the old saying “time is money”; if your website takes too long to load, you’re essentially losing money. And not just that, it also helps you to have better search engine rankings. Google takes page speed into account when ranking websites. So, having a fast website can help your business to rank higher in search results.

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So now that you know why page speed matters and the benefits of a fast-loading website, let's talk about how Webflow hosting on AWS and Fastly CDN can help. Webflow is a website design platform that hosts its clients' websites on Amazon Web Services (AWS), one of the most reliable and secure hosting platforms. This means that your website will be hosted on a platform that is trusted by some of the biggest companies in the world.

Why do we choose Webflow?

But hosting on a reliable platform is only half the battle. That's where Fastly CDN comes in. CDN stands for Content Delivery Network, and it works as a global network of servers that cache and deliver website content to visitors based on their geographic location, thus reducing loading times. This means that your website will load quickly no matter where in the world your visitors are located.

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The benefits of combining Webflow hosting with Fastly CDN are numerous. Improved website speed, scalability, security, and global accessibility. With Webflow and Fastly, your website will be lightning fast, able to handle a large amount of traffic, and secure from cyber attacks. And lastly, since the CDN stores copies of your website all over the world, it will make your website accessible no matter where in the world your visitors are located.

Conclusion

In conclusion, page speed matters and a fast-loading website can make a huge difference for your business. Improved user experience, increased conversions, and improved search engine rankings are just a few of the benefits. And with Webflow hosting on AWS and Fastly, you have the peace of mind of knowing you have the infrastructure to support your growth, no matter how sudden it may be.