This, the first of two articles on making changes to your business in the time of Covid, focuses on your website.
More than just a brochure, your website is often the thing that customers see and you don't get a second chance to make a first impression.
That impression is often poorest when the website is:
Very common, and actually some seem to be becoming more prevalent rather than improving. Many can be fixed pretty easily, so perhaps the question is why don't these get fixed?
There are lots of ways to skin a cat. It is the same with websites. If we simplify somewhat we could categorise these in the following ways.
1Site buillders that are provided by Hosting companies like WIX etc that enable a drag and drop approach to page building. You can only use these if your site is hosted with the same provider.
Easy to use Free Mobile friendly
Limited functionality Doesn't conform to best practices Hard to extend
2A CMS or Content Management System is method of separating the content of a website (text/images etc) from the code that makes it work.
Minimal training Free Mobile friendly Highly functional Lots of add-ons
3You have the websites that are built purely by code. Bespoke in every way, and requiring plenty of skilled resources to reach a satifying conclusion.
Greatest flexibility Greatest ability
Requires greatest resources Requires an expert to update Most expensive
🤟 About 95% of the websites we create are done so using a CMS like Joomla! or Wordpress. We think it makes the most sense for the vast majority of small businesses
Secure Proven Contains page builder tools! We provide training You can update yourself
Security/Maintenance subscription recommended
Websites can get complex...
You either embrace the complexity with a bespoke website design, or you abstract it away like the Site Builders do. In the case of the latter, the software lets you create pages without any knowledge of coding what so ever, but at the expense of what choice. You can ONLY do what the platform allows.
So you are sacrificing ability for ease. The same is true of the obverse of course; bespoke websites offer anything that is technically possible, but it's not something many business owners can create, let alone want to support.
The CMS route however tries, successfully we think, to operate in the sweet spot between the two. Offering greatly enhanced features, with speed of design and build.